Review
“You simply cannot succeed in a big way unless your work is fun for you. But no one discusses this important topic. At last that’s all changed in Alan R. Bechtold’s new book. ‘Will Work for Fun.’ What are the author’s qualifications? Perhaps he has enjoyed the longest Internet success, publishing and marketing online for 23 years and averaging more than $1 million in sales per year doing what he loves doing most. Alan reveals three simple steps for turning any hobby or interest into a big cash generating machine for you!” — Ted Nicholas, author Billion Dollar Marketing Secrets
Product Description
Will Work for Fun presents a simple three-step process for turning your favorite hobby or interest into a reliable source of income. Why stay trapped in a job you hate, when you could turn your fun into your job? No matter what your interests are, Alan Bechtold will show you how to what you love into a real moneymaking career. Packed with stories, examples, exercises, and links to online resources, Will Work for Fun is the cure for another dull day at the office.
Buy Will Work for Fun: Three Simple Steps for Turning Any Hobby or Interest Into Cash at Amazon
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I enjoyed giving this book a quick read at B&N this morning. It didn’t take too long to get through it. And I thought it was a good little book with the following chapters and “other material.”
1. The sitcom as life
2. Which friend are you?
3. It all starts with a book
4. Scripting the pilot
5. The “pitch”
6. The payday that never ends
Also included:
Prologue: “Why don’t they stop?”
Introduction: The true nature of work
Epilogue: Fun money profile – Lee & Robin Collins
Afterword: Mark Joyner
The book basically says there is a viable business out there for you if you want to use Yahoo! to identify hot topics that people search the Internet for. If you whittle those hot search terms down into a niche subject that you are comfortable writing about, then you can create an online business that caters to people who are hungry enough for information that they are willing to pay for.
You’ll need an ebook, ezine service, coupled with a Web site for each hot topic you choose to write about. You give the ebook, and ezine away for free. You use your Web site and ebook as bait for getting subscribers to your free ezine that will include marketing and promotional copy for “products” you will sell for a profit. Such products may include ebooks, books, programs, seminars, workshops, retreats, coaching services, or counseling services. If your Web site is a blog, then your blog entries should be written much the same way as your ezine articles are written.
The book is great on concept. And it provides enough good information about being a successful infopreneur that it is well worth its sales price. I would have liked the book better if it had been written a little more concisely. And some information about how to design Web sites, ezine management software, and reducing a Word document to an Adobe Acrobat file (PDF) would have been helpful.
I suppose the book should have included some more information about being an Internet Marketing expert, too. But there are other fine books on that subject. A chapter on blogs and blogging would have been nice. Your Web site can be a traditional Web site. Or it can be a simple blog site. The cheapest route to go is probably to set up for free a new blog at Blogger or Wordpress and just start marketing though your blogs. 4 stars!
PS. If this book interests you, then I highly recommend you also take a look at “Coaching Millions” (ISBN: 0979293200), “Four Steps to Building a Profitable Coaching Business” (ISBN: 0595296602), “ProBlogger” (ISBN: 9780470246672), and “Riches in Niches” (ISBN: 1564149307).
I loved this book… and not just because I am mentioned in it!
I have read a lot of “work from home” books in my life, and they all seem to have the same problems: they either start at Step #3, and assume that the reader has some skills and knowledge already… or they have fluffy, nebulous information, which is enpowering, but will not help you get moving in the right direction in regards to taking action and defining the “first step.”
Alan’s book starts at Step #1 and actually takes you, step-by-step through the entire process of researching and building a real online business.
It’s a teriffic book and I will absolutely be recommending my clients, students and customers to pick up a copy!
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